How Manufacturers and Brands can Maximize Profitability with Competitor Price Intelligence
"Manufacturers and brands are often at the mercy of price fluctuations on raw materials, global demand pressures, and shifting exchange rates. It's easy to feel powerless. Competitor price intelligence (CPI) is the ability to track competitor prices through various marketplace channels to gain competitive insights, anticipate competitor actions, and manage costs and margins. Most businesses need this ability. Competitor pricing data is a very effective tool to help you make data-driven decisions in your business—data that may otherwise be unavailable to you.