In the hyper-competitive digital commerce landscape of South Korea, brands can no longer rely on intuition alone. Customer opinions expressed through online reviews now shape everything from product design to pricing strategy. By leveraging Extract Coupang review data for product improvement insights, businesses gain access to real-time consumer feedback that reveals unmet needs, emerging preferences, and potential product flaws. Coupang, as Korea's largest e-commerce platform, hosts millions of reviews across categories such as electronics, beauty, fashion, and household goods.