UX/UI Design Trends for 2024: How to Improve Website Conversion Rates

In the modern digital age, websites are become the main channel via which businesses communicate with their clientele. A well-designed website may draw in visitors, hold their interest, and increase conversions, or the number of visitors who become paying clients. However, how can a company raise the conversion rates on its website? UX/UI design holds the key to the solution. The terms “user experience” (UX) and “user interface” (UI) are interchangeable. Collectively, they define how a website appears, feels, and performs for users. A number of new trends in UX/UI design are expected to emerge in 2024, and companies who stay up to date with these developments could expect improved website performance.