Deciding between single opt-in (SOI) and double opt-in (DOI) for your offers? SOI is simple and grows your list quickly but can lead to lower quality leads and compliance issues. DOI, while slower and potentially fatiguing for users, ensures higher quality leads and better compliance with data regulations.

Choose based on your business needs, audience preferences, and legal requirements. Balancing quality and quantity is key to long-term success.

For more details, visit Trakaff.