This article is a must read for firms offering accounting and bookkeeping services. The focus is on helping these firms improve their productivity and profitability. One of the important points it makes is the need for firms to use outsourced bookkeeping services. The whole idea behind outsourcing accounting and bookkeeping services is to benefit from critical accounting expertise, affordable services, quick turnaround time and advanced technology. But, this is just one of the pointers mentioned in the article. There are also others like personalized services, digital transformation and more. So give it a read.